|
PANA Reach and Media Exposure |
Number Amount |
Market Value for Services (e.g., distribution, media,
mailing lists, etc.) |
Cost Estimates |
|
PANA Network and Reach |
|
for purchase of network lists |
|
|
Keystone Healthy
Zone Schools ¨
Located
in 66 of the 67 counties ¨
Representing
65% of the school districts in PA |
1,133 |
$65 for membership
to access the PA school listserv via PennLink (e.g., e-communication system
to schools) Source: PennLink, PA Department of Education |
$65 |
|
Key Contacts in
Keystone Healthy Zone Schools ¨
@ 4
contacts/school including: administrator, nurse, food service director,
physical educator, and/or consumer science teacher |
4,532 |
$190 for a 250
person database: service limited to labels for a one-time mailing—database
not provided Source: PA Society of Association of Executives |
$3,444 |
|
PANA registered
e-newsletter recipients |
7,455 |
$190 for a 250
person database: service limited to labels for a one-time mailing—database
not provided Source: PA Society of Association of Executives |
$5,700 |
|
Youth and families
impacted by the Keystone Healthy Zone Schools program |
611,965 |
$35,000 - $60,000
for coordination of a one-time event that involved/engaged more than $600,000
participants such as ACS’s Relay for Life event Source: American Cancer Society, PA Division |
$47,500 (average based on
range) |
|
PANA Leadership Team
Members ¨
State-level
partners from government agencies, non-profit associations, educational
institutions and business and industry representing sectors in health,
education, recreation, transportation and healthcare ¨
Each
partner disseminates PANA information throughout their own organization and
network channels |
101 |
$190 for a 250
person database: service limited to labels for a one-time mailing—database
not provided Source: PA Society of Association of Executives |
$190 |
|
PANA registered
Community Champions ¨
Statewide
volunteers promoting PANA activities and programs in local communities |
513 |
$190 for a 250
person database: service limited to labels for a one-time mailing—database
not provided Source: PA Society of Association of Executives |
$380 |
|
Broadcast with Sponsor ID |
|
for advertising and coordination of broadcast/event |
|
|
Number of satellite
broadcasts offered during school year ¨
Program
Updates: Sept 13th and Jan 24th ¨
Prof
Development Trainings: Oct 10th and Mar 7th |
4 |
@ $6,500 or $20,000
for sponsorship (depending on topic/type) Source: PANA |
$6,500* or $20,000 |
|
Estimated attendance
for Broadcast ¨
Targeted
audience includes school administrators and board members, physical
educators, consumer science teachers, school nurses, food service directors,
parents, community health professionals |
800-1000 |
@ $10,000 for coordination
of a one-day event including registration, securing presenters and marketing
of event (excluding room fee and public relations for sponsorship) Source: Penn State Conference Center |
$10,000 |
|
Satellite site
locations across the Commonwealth ¨
Hosted
at the Intermediate Units and Penn State Cooperative Extensions ¨
Satellite
site hosts record the broadcast |
29 |
@ $125 fee/room a
4-hour period (30-40 person capacity) Source: Chester County Intermediate Unit |
$3,625 |
|
Public
acknowledgment of organization’s sponsorship during broadcast ¨
Organization’s
logo also included on broadcast slides and flyer posted on PANA website |
2 |
@$400 - $550 for a
30 second programming segment (promo spot) during morning time slot Source: WGAL 8 |
$950 (average based on range) |
|
Guaranteed Media and PR |
|
for article development, publication and presentation |
|
|
PANA e-newsletter |
monthly |
In house staff time
for November-January newsletter |
priceless |
|
PANA e-announcements
to Keystone Healthy Zone Schools |
1-2x’s/ month |
In house staff time
for November-January announcements |
priceless |
|
PANA
press release per event or broadcast/# of news organizations statewide
receiving PANA press release |
1/420 |
In house staff time
for press release development $125 for purchase of
PA database of media contacts Source: CapWiz |
$125 |
|
PANA
presents regularly at local, state and national conferences and recognizes
sponsoring organizations |
1-2x’s/ month |
Honorarium: $200 +
travel expenses Source: PANA |
$200 |
|
Articles in state
association newsletters including (but not limited to): ¨
PA
School Board Association ¨
PA
Association of School Administrators ¨
PA
School Nutrition Association ¨
PA
Association of School Business Officials ¨
PA
State Education Association ¨
PA
State Association for Physical Education, Health, Recreation and Dance ¨
PA
Nutrition Education Network ¨
PA
Association of School Nurses and Practitioners |
monthly |
No cost, however
partnership with organizations necessary |
priceless |
|
|
|
|
TOTAL $78,679* |